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Should you hire a company or do it yourself?

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You likely know that you need a new or updated website, but you aren’t sure if you should hire a professional. Maybe you saw an ad for a website builder like Wix, Weebly, or Squarespace and thought, “I could do that!” Or perhaps you’ve bootstrapped everything else for your business and wonder why a website would be any different. If money is an issue, then that’s one thing. But if you’re able to spend a little and want to level up your business, then hiring a web design and development company is the right choice.

You might need to hire a professional if you want…

A Fresh Perspective

A web design and development company will have a fresh take on your content. As someone who founded, manages, or supports an organization, you may be too close to see it as accurately as an independent third party can. An expert will be able to take a step back and see the relationship between you and your users, finding patterns you may have missed. Your written content is sending a message to your users. What message do they hear? Does it resonate? A website expert can refine your messaging and put an end to the game of telephone that leads to lost sales and dead ends.

A Unique Design

While the design is subjective, a website design and development company will create a more polished brand nine times out of ten. And the design is more than just pretty colors. It’s the first thing your customers, clients, or users notice when they visit your website. If the pages are wonky and the photos look like they’re from before Y2K, users might wonder where else you’re cutting corners. A professionally designed website (that matches your brand) answers a user’s first question before they even have a chance to ask — yes, this company is legitimate.

Additional Functionality

Functionality that’s in addition to your out-of-the-box website probably requires some level of technical finesse. Maybe your users need access to specific plug-ins or integrations with software and will grow frustrated if the functionality is unreliable or doesn’t work. A company that understands the technological ecosystem of your online platform will save you (and your users) headaches in the future. By ensuring that everything was set up correctly at the outset, you can prevent users from taking their frustration out on you and your business.

To Learn

There comes the point when the only way to build upon your knowledge is by asking questions. Maybe you’ve tried to set up a website on your own, but have run into too many roadblocks. Or perhaps you’ve googled different variations of the same question, but still can’t make heads or tails of it. Finding the right web development company (one that is willing to be patient and walk alongside you during the process) is the best way to build upon your knowledge. Don’t understand anything? Let an expert help you help yourself.

In Conclusion

At CurlyHost, we don’t just slap a design together and call it good. We work closely with you to determine your likes and dislikes and weigh them against your needs and wants. Sure, you can color your hair at home with a box dye, but it won’t turn out like the reference picture. If you go to a salon, your stylist can recommend flattering styles and use high-quality materials. Think of our process as letting your ideas get carried out by our professionals for a better result. We’ve had years of experience turning hundreds of insights into full-fledged websites. Ask us your questions — we’re ready to help.

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