Be concise. Focus on one or two subjects on a page. This will help site users find information fast and will also help with SEO.
Use simple navigation. Make sure that your site menu and page links are accurate, consistent, and easy to sort through. Providing simple navigation will help site users buy your products, contact you for your services, and have a positive website experience.
Provide a detailed blog. Write blog posts that cover subjects that people are thinking about relating to your product or service. Be intuitive to your user’s questions. Which will help them be interactive with your company and bring new site users in!
Update your website content. The functionality of websites change, and staying up to date with those changes can help keep your content fresh! Give a reason for people to visit your site so that they aren’t seeing the same images and blog posts over and over again.
But most importantly – find your voice, make it clear, and shout it from the rooftops! (…or on your social platforms)! It may seem repetitive, but keep going! Repeat your key message over and over and over again, so that you don’t forget and your customers don’t forget.