When they opened St. James Winery in 1970, Jim and Pat Hofherr reinvigorated the local Italian wine heritage by creating wines that were easy to drink and share with friends and family. Since then, their one and only focus has always been to make delicious wine. St. James Winery is proud to be the most awarded winery in Missouri, and are consistently among the top five most medal-winning wineries in the country.
As a national brand poised for growth, St. James Winery began a brand revamp that included the need for an updated website. They wanted a design that could gracefully handle everything from browsing shoppers to retail trade information for grocery chains and restaurants to travelers interested in visiting.
Collaborating with St. James Winery, CurlyHost took all of their needs and addressed each one, pulling them together in a gorgeous and intuitive website that walks the hard-to-find line between sophisticated and simple. Keeping the layout clean and the navigation easy to use for every user profile, CurlyHost added flair with expertly chosen font combinations and elegantly animated accents that infuse a fresh feeling of movement and grace to the site.
CurlyHost kept the color palette neutral with subtle natural elements that allow the imagery to shine while giving a nod to the land on which the vineyard is built. Shoppers can easily navigate to a storefront to purchase wine or sign up for club membership, while wholesale clients can find all their marketing needs behind a password-protected login page. The new website is delightfully refreshing, capturing the spirit of connection and joy found in relaxing with a glass of fine wine.