Pet Tales is a non-profit rescue organization serving the greater West Michigan area. They are dedicated to rescuing dogs and cats left homeless for whatever reason – dogs/cats in public shelters where they are at high risk of euthanasia due to pet overpopulation, dogs given up by their owners because of difficult circumstances, and those in danger of abuse or neglect.
Animals in their care are spayed or neutered, receive all appropriate veterinary care and treatment, and placed in nurturing foster homes while they await placement in their permanent homes. They assist dogs and cats in distress WITHOUT regard to age, breed, or ease of placement. They take pride in their willingness to help the truly downtrodden and most needy animals and believe this makes their rescue stand out from so many others.
Pet Tales Rescue was looking to boost their online presence and connect with pet lovers in the digital sphere. CurlyHost designed and built a website that did just that, instantly boosting their online donations and adoption requests.
To connect with users, CurlyHost took a playful approach in the design with a lighter color palette and fluid backgrounds that please the eye and engage the user. Whimsical illustrations by Libby Vanderploeg combined with a touch of animation kick the charm up even further and result in a fun user experience.
The website is also packed with functionality, allowing users to search for a pet right online, begin the adoption process from the comfort of their home, and support the shelter by shopping or donating with the click of a button. Pet Tales’ new website provides users with an up to date and thoughtful experience that easily converts to new connections for adoption and donations.