JetCo Federal is a supply chain management and warehouse supply company, with a specific focus on helping organizations achieve and maintain operational efficiency and resilience. They understand that the smallest item can have a big impact, and when a box isn’t “just a box”. The products you use matter. Your packaging matters. Your sourcing matters. And, a company that can deliver when your supply chain is at stake matters. With a company motto of “No damn whining” and a fun, dog-friendly office space, Jetco Federal needed a website that could balance their straightforward efficiency with a fun, light-hearted ease that gets down to business just like they do.
To match this dynamic, CurlyHost brought in colorful illustrations and a tight organizational scheme to quickly convey the ease and efficiency of working with Jetco Federal. When the user first lands on the homepage, CurlyHost uses an eye-catching animated headline encouraging the user to “Bring on” the challenges, while simultaneously seeing friendly animations of people engaged and hard at work. CurlyHost used Jetco Federal’s brand color palette to achieve a balance of clean, simple design. Meaningful pops of red are peppered in to instantly direct the user to the information they need and encourage them to “Get Started” in an effortless way. Information is organized in a repetitive manner for ease of use. To keep the site engaging, color and subtle animations are used that attract the eye of the user and convey the constant motion and energetic atmosphere that is Jetco Federal.
Jetco Federal has a knack for finding the fun in complex problems and simplifying them into seemingly easy solutions. CurlyHost understood this right away and worked hard to infuse that feeling into their website. User’s on the website quickly get a sense of how smooth and simple it is to work with Jetco Federal.