Resources for

SEO

It’s hard enough for Search Engine Optimization (SEO) experts to explain how a website ranks to us web developers. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects and we thought we’d give you some links here that might help.

Grand Rapids WordPress Website Design and Development

Beginner’s Guide to SEO by Moz

Not sure what SEO is or how to optimize it? Check out the Beginner’s Guide to SEO by Moz. This guide has reached over 3 million people and provides an easy walk through on your SEO journey.

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SEO Analyzer

If you want more search traffic, all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings. Wondering what you should be blogging about? The content marketing report will show you the popular articles on your blog as well as your competitors’ sites so that you can write content that goes viral.

Neil Patel’s SEO Analyzer

Open Site Explorer

Also known as the search engine for links, Open Site Explorer is a Moz creation. This tool allows you to see who links to your site, find links that point to old and broken pages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check out this page. Note: this is a limited free tool. You can pay for enhanced access.

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Free Tools by Moz

Broken Link Checker

This free Broken Link Checker will go through your website/blogs and notify you of any dead links. Validating both internal and external links with a 3000-page limit, however, there are no limits on the number of hyperlinks within those web pages!

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Broken Link Checker

Majestic

Majestic has the largest public link index database available. Monitor and research your websites link profiles. Find out how powerful each of your site links are, and get simple reporting on what steps to take to improve your site ingoing and outgoing links.

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Spider Test Tool

Use the Spider Test Tool to find what keywords and phrases your site is ranking for. From there optimize your site to make it rank higher in the desired categories.

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Spider Test Tool

PageSpeed Insights

Speed on a website is very important for users. The PageSpeed Insights tool will go through your site, tell you what is slowing down on any device, and then you can take steps to make those functions more user-friendly.

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Google Trends

Google Trends allows you to look at the most popular searches across the world. Analyze the content to better optimize your websites SEO.

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Google Trends

Website Grader

The Website Grader by HubSpot looks at all aspects of your site, giving you a grade on a scale from 1-100. This grade will show you different factors of what creates a well-functioning website and brand, and how you can improve yours.

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Mobile-Friendly Test

The Mobile-Friendly Test allows you to see how easily a user can access all aspects of your site on a mobile device. It’s simple, just enter your site URL and get a score on each of your pages.

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Mobile-Friendly Test

Take the Yext Business Scan

Yext

I personally have used Yext intermittently to check out my business listings around the internet. Yext lets companies manage their digital knowledge in the cloud and sync it to over 100 services. Use their free business scan to see how your business ranks.

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Google My Business

Help your users find you and improve your SEO with Google My Business, a free tool that allows you to manage your online presence across Google, including Search and Maps. If your business has a brick-and-mortar location or relies heavily on local customers, then keeping your business listing consistent across Google products is highly important.

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Google My Business

Take A Look At Some

Recent Projects

From nonprofits to corporations to musicians to online stores, we can build it all! Check out some of our projects listed below and if anything catches your eye, feel free to reach out and we can keep that in mind when build out your website.