WMSBF stands for the West Michigan Sustainable Business Forum.
WMSBF is a regional collaboration of business, government, non-profits and academia dedicated to promoting business practices that demonstrate environmental stewardship, economic vitality, and social responsibility. Their membership includes West Michigan’s most recognizable brands, largest employers and most innovative entrepreneurs, advocates and educators.
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Our team focused on representing the diverse demographics that make up the city, and created a navigation that would make sense to all visitors. The homepage highlights the different ways that a user can interact with the group varying between color sections and imagery.
WMSBF’s new site highlights an updated color scheme, iconography, photography and videography. These elements are integrated throughout the site and thoughtfully guide users down the page.
The new website includes individual corporate pages that highlight each member’s standing in the city. With an engaging layout and clear navigation, the WMSBF website positions this non-profit to serve Grand Rapids with elegance moving forward.