Website Strategy by MoxieMen
Sound Connections is an A/V services company based out of West Michigan. With decades of experience, Sound Connections provides solutions for A/V and live sound systems. Collaborating with the team at MoxieMen for project management, photography, logo design, and copywriting, web pages were designed to direct users to the different services areas quickly.
We began by pairing the bold orange-gold of the logo with a dark gunmetal color. Hints of red and purple in the image filters brought a distinguished look to the site. This was the base on which we build the rest of the creative elements of the site.
The next piece we focused on was custom iconography. We wanted a visual way to represent each of the Sound Connections services. Combining black and white photography with a custom icon set, we were able to create a distinguished, professional aesthetic.
The new Sound Connections website looks modern and is easy to navigate. It is playful – utilizing the brazen brush of their signature script font. It is also simple enough for users to quickly understand. There is no longer any question about what Sound Connections has to offer. Everything is represented by clear, bold imagery. At a glance, users can find exactly what they are looking for.