Rachael Steil is an eating disorder in sports recovery advocate and the author of Running in Silence, which shares her story as an All-American athlete struggling with anorexia and binge eating. She is also the founder and speaker for the Running in Silence nonprofit to break misconceptions and raise awareness for eating disorders in sports, and serves on the board for the Michigan Eating Disorder Alliance (MiEDA).
Rachael has been blogging since 2013 and needed an outsiders perspective on both the layout and organizational style for her site. This site needed “to help break down misconceptions, heighten awareness, and make a change in the athletic community.” As an eCommerce site that also offers the option to donate to the Running In Silence non-profit, we needed to make it easily accessible and effortless to navigate. The vast amount of information needed to be simple, yet sufficient within toggle boxes.