Peaceful Product is a Grand Rapids-based startup offering an innovative modern product. Weighted blankets are a unique solution to a multiplicity of stresses. They simulate the natural deep pressure of a hug, giving users a peaceful sleep.
Peaceful Product makes weighted blankets affordable and within reach of consumers. Very few companies that offer weighted blankets, and few of those are local companies. When you buy from Peaceful Product, you’re supporting local people.
As we approached the website redesign, we knew the online shopping experience had to be easy. Even though Peaceful Product is local, it should be as easy to place an order as on a sleek corporate website. Yet the product selection was confusing. There were many, many different options, and the average consumer became befuddled.
We renovated the shopping process so it’s easy to choose your weight, size, and fabric. We also introduced an Ideal Weight Calculator so customers can determine the right fit for them.
To improve search engine optimization, we wrote targeted topical content pages. Each page features a disorder, ranging from insomnia to anxiety. These pages include footnotes pointing to clinical research, illustrating the benefits of weighted blankets on each disorder.
The website is fresh, clean, and easy-to-navigate. Using calming, interesting imagery designed to cultivate peace in the user, the Peaceful Product website works like one of its products. We’re proud to have been part of something that brings greater peace to people’s lives.