After their yearly doctor’s appointment is over, some people won’t think about their health for another 364 days. Paradigm Wellness has made it their mission to show that mindful health can be brought into day-to-day life. From nutritional advice to flotation therapy and bodywork sessions, regular check-ins can improve life and bring a sense of peace to both body and mind.
The lotus flower is a symbol of triumph, self-regeneration, and purity. Even when it’s rooted in muddy water, it still produces a beautiful flower. We wanted to bring the message of the lotus flower into the context of mindful health, so we used it as the logo. We also incorporated blues and greens throughout the website, so users feel as calm as if they were stepping into a flotation therapy tank.