Branding by The Image Shoppe.
Our Community’s Children provides young people in the City of Grand Rapids with opportunities and programs that are relevant and real to supporting their lives. Families need access to education, training, day care, transportation, and employment to maximize economic growth and stability for themselves, their children, and the community. Our Community’s Children is helping Grand Rapids youth in real and tangible ways.
Our team focused on representing the diverse demographics that make up the city, and created a navigation that would make sense to all visitors. It is our hope that the website captures the inclusive nature that the program represents.
Our Community’s Children’s iconic branding was created by The Image Shoppe and the site needed to integrate these new colors, shapes and brand standards in a thoughtful way. Utilizing circular shapes and lots of different colors, the new website communicates a refined aesthetic that will continue with the group.
The new website includes individual partnership pages and program highlights that pull out each groups colors and unique position in the city. With an engaging layout and clear navigation, the Our Community’s Children website positions this non-profit to serve Grand Rapids with elegance moving forward.