Strategy by furtherd°
The Mosaic Film Experience began in 2012 in Grand Rapids, MI as a film festival for commercial and jury-selected works focusing on under-told stories, particularly those of social outsiders. Since then it has evolved to become a space for youths around the city to participate in the larger film making story and figure out whether or not this field would be a good fit for them to participate in.
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Using the project management skills of furtherd°, the site design and development needed to focus on the playful and fun side of creating films in this city. Through video imagery and self-populating animations, as well as easily accessible information and well defined sectioning, what results is a fluid and engaging user experience.