Madcap Coffee is a modern cafe serving carefully roasted small batch coffee in Grand Rapids, MI. The Madcap website was tailored to Conduit’s design specifications and included an extensive range of functionality. Madcap Coffee offers subscription-based coffees that charge users on a monthly basis. The website features filterable categories, interactive animations, and background colors that change to match each different coffee’s branding.
Wholesale users were a huge part of the Madcap website. Madcap works with many wholesale distributors who purchase their product at a lower rate. We developed the online experience to easily handle discounted purchasing from wholesale user accounts.