Jade was founded by Julie Cronkright with a desire to create a charming boutique where clients could find that perfect item of clothing, accessory, or gift. Project management and site direction was provided by Pretty Little Bow. For Jade’s site development, CurlyHost looked to place any information that wasn’t essential to a users buying experience lower on the pages in order to put the boutique and product elements first in order of importance. A large visual takes you from shots of the store space directly into pieces that Julie wants to be highlighted. The site delivers what the user will primarily come to the site for while still providing additional business information. The site flows much like some of Jade’s best pieces of clothing.