IREF stands for the India Rural Evangelical Fellowship.
IREF works in regions devastated by violence and human trafficking where Christians are persecuted and the caste system has resulted in abject poverty. IREF is bringing the love of God, the resilience of community care, and the hope of education to thousands in need. They believe the three principles of education, evangelism, and engagement is a faithful fulfillment of God’s command to care for the poor, downtrodden and less fortunate.
IREF needed to integrate an easy to manage child sponsorship program on their site. We ended up using REACH and were able to embed specific sponsorship types on each page that highlighted one of IREF’s different missions.
The site uses bold colors and images throughout to highlight the IREF missions and impact. Using animated numbers, videos, and partner sections the homepage gives an in-depth overview of IREF while allowing viewers different ways to deep dive further into IREF’s sections.
Custom videos are highlighted in the header of each page that point to that specific element in the IREF mission. The end result is a site that users can easily navigate and engage with.