Income Protection Pros offers instant professional guidance and customization of the best Disability Insurance policy that provides the protection and foundation for all else. They pride themselves in understanding their policy owners’ goals and commitments. Income Protection Pros relates strongly to the desire to provide for our families and make sure they’ll be taken care of if hardship arises. Their business is grounded in honesty, service quality, fiscal responsibility, and genuine respect for every individual at every touchpoint. To stand out in a very impersonal industry, Income Protection Pros was looking to build a website that connects with clients on a personal level.
Working closely with the business founder, Curlyhost developed an image-rich experience that immediately captures the user’s attention. Scrolling pictures of adventure, human connection, and the beauty of life, helps Income Protection Pros stand out in an industry known for dry websites and boring information. With brilliant imagery and friendly headlines, users connect with the emotional side of the product and the “ Straight forward, person to person solutions” offered by the company. Subtle background graphics enhance the visual flow and gently nudge the user through the page. Softened corners and rounded buttons add to the friendly feel and calls to action stand out clearly in every section. The thought of needing disability insurance can sometimes be overwhelming and cause people to avoid it altogether. Curlyhost turned an uncomfortable topic into an engaging experience that connects the user to an important product in an easily accessible way.