HS Companies is a group of CPAs and Business Advisors. Their services range from information technology to accounting. They refer to themselves as a “financial Swiss army knife”.
How do you represent such a diverse company on the web? Internet users are notoriously fast in their information consumption. Most of the time, they are on a website for less than three seconds before deciding whether they want to leave. How do we quickly let them know what HS Companies can provide?
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Our solution is to visualize every service. With a dropdown menu that uses custom iconography to represent every service, users can quickly scan for what they need. The dropdown menu is interactive, making the user feel like the website is immediately responsive to their inquiries. It provides a quick interstitial reward that keeps the user engaged.
The second visualization is a beautiful services grid that provides images of every service. These images are overlaid with text describing the service, as well as icons consistent with the dropdown menu.
The rest of the website follows these same simple, navigable design choices. Vibrant imagery combines with overlapping elements and negative space to provide a modern, clean look.
The HS Companies website is a visually stimulating representation of a reliable, multifaceted company. We’re proud to have provided a beautiful online brand for a longstanding company.