Habitat for Humanity is a global nonprofit organization. Their vision is to create a world “where everyone has a decent place to live”. Habitat works with partners all over the world to build or improve people’s homes. This website project focused on the Habitat organization in Kent County, Michigan.
The challenge of this website project was maintaining consistency with Habitat’s global identity, while giving Habitat Kent its own unique style. We used modern flat design to create a welcoming atmosphere for new viewers. Pairing Habitat Kent’s signature cerulean blue with a complimentary June bug green, we maintained a striking visual identity. Front and center are pictures of people building. Families. Houses. We carefully crafted the homepage to tell a story.
Habitat Kent does incredible work. We’re proud to be part of such a pivotal organization. Having a clear, impactful website will help Habitat Kent center its online brand identity. This in turn will help more people. We’re glad to have been a small part of a big vision.