Habitat for Humanity is a global nonprofit organization. Their vision is to create a world “where everyone has a decent place to live”. Habitat works with partners all over the world to build or improve people’s homes. This website project focused on the Habitat organization in Kent County, Michigan.
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The challenge of this website project was maintaining consistency with Habitat’s global identity, while giving Habitat Kent its own unique style. We used modern flat design to create a welcoming atmosphere for new viewers. Pairing Habitat Kent’s signature cerulean blue with a complimentary June bug green, we maintained a striking visual identity. Front and center are pictures of people building. Families. Houses. We carefully crafted the homepage to tell a story.
Habitat Kent does incredible work. We’re proud to be part of such a pivotal organization. Having a clear, impactful website will help Habitat Kent center its online brand identity. This in turn will help more people. We’re glad to have been a small part of a big vision.