Guiding Light is a Grand Rapids-based program for men who want to re-engage with their community. The site had to be an easy tool for the public to connect directly with the staff, with easy navigation for those who wanted to help and those who needed help. Guiding Light serves the community with three tiers of entry: a job post for those seeking employment, a back to work program for those who have finished the recovery program, and a recovery program for those who are seeking freedom from addiction. Each program leads to men working, renting apartments, paying bills, and becoming independent, helping to generate over $22 million in local economic activity every year.
CurlyHost journeyed with Guiding Light for several years, with the latest iteration of the site influenced by Extra Credit Projects. CurlyHost can collaborate with other marketing and design groups, producing a site that fits right in with the established design themes of billboards, newsletters, and other visual materials.