Groundswell Farms is a local, organic vegetable farm in Zeeland, Michigan. They have developed a loyal following in the West Michigan area, with over 100 members in their CSA program. CSA stands for Community Supported Agriculture, and it’s essentially a “vegetable subscription”. A unique concept from a healthy, forward-thinking organization, this is exactly the type of company with whom Curlyhost loves to work.
The Groundswell website is as forward-thinking as Groundswell themselves. It’s a clean website with straightforward navigation and plenty of negative space. Buttons are orange and obvious. There’s no question about how to navigate the site. It’s immediately straightforward.
While the Groundswell website is easy to navigate, it’s also inherently creative. The header begins with the Groundswell logo inline and centered, immediately creating a unique look. We’ve captured viewer’s interest with overlapping elements, stylish fonts and cutout elements. Custom iconography and illustrations that match the Groundswell logo further draw the user into the aesthetic experience. We’ve shown everything from tomatoes to dirt in a dazzling visual display.
The Groundswell website is earthy, organic, and forward-thinking. We’re proud to support such a healthy, vibrant company, and we’re glad that their new website captures their brand.