Great Lakes Promotions provides unique fundraising experiences for groups within the Great Lakes area. A family-run company that uses regionally sourced, hand picked products, Great Lakes Promotions is perfect for school or church fundraising events.
As we redesigned the website, we were intentional about crafting the navigation for simple usability. Dividing the homepage splash section into two clear call to actions, we make it very clear what the user’s next step should be. The Great Lakes Promotions website features custom iconography and illustrations, highlighting GLP’s unique products and services.
Online ordering from Great Lakes Promotions is a powerful but complicated process. Each purchase is assigned to a student ID so that it is attributed to the correct student. For new users, this could be a confusing process. We cleaned up the aesthetic of the ordering process, and used clear screenshots and captions to walk users through the steps of the process. The Great Lakes Promotions website redesign is a fresh aesthetic for a tried and true brand. We’re happy to be able to help Great Lakes Promotions help more students raise money for their unique funds.