Grand River Realty works with licensed brokers to help clients buy and sell property in the West Michigan area. Their client testimonials speak to their relational, empathetic way of approaching the buying and selling process. Grand River Realty’s branding jives with this idea. The blue of their logo communicates security and calm, while their branding fonts are elegant yet playful. In creating the website, we utilized these elements in a distinctive, consistent way.
With their logo inline with the menu items, the website is unique from the very start. Our use of overlapping elements and modern material design harkens to an “in touch”, current user experience. Elegant boxes and consistent color sections help to divide elements and direct the user’s attention.
The user experience design of the website is extremely intentional. The site uses sliders, hover animations, and category filters to allow users to easily find the information they are looking for. Grand River Realty is a personal, professional company, and their new website reflects this brand. A user’s experience with the website will be every bit as uncomplicated and pleasant as their experience with Grand River Realty themselves.