East Church is a Grand Rapids-based church dedicated to being “open and affirming”. They are progressive, featuring a female pastor and a commitment to tolerance. But their old website did not reflect this modernity or warmth. East Church came to us asking for something fresh, new, and welcoming.
We went into the East Church website project knowing that we needed a solid strategy. We didn’t want to overwhelm or ostracize new website visitors. The website needed to be engaging and simple to navigate. Using a lot of “churchy” terminology could intimidate or confuse viewers. Worse, not providing easy access to basic information could make the website essentially unusable.
Our design opts for a clean, modern feel. Use of negative space allows viewers to breathe and focus on each individual element. Simple terminology in the main navigation makes it clear what East Church has to offer.
We utilized the freshly-designed logo in spectacular fashion. Throughout the website, we use the “rainbow” of colors as a background to iconography, as well as simple underlines. These color areas contrast with the white around them to provide a unique “pop”.
With clear calls to action and accessible information, the East Church website provides a welcoming experience. We’re confident that visitors will find East Church itself just as welcoming.