Betty Epperly started Crooked Tree Stories in 2011 to provide the opportunity for others to publish their life stories. She expanded her business to include children’s books and novels when she heard from people who had ideas for stories but no idea how to publish them. She believes that everyone has a valuable story and considers it a privilege to assist people in making their dreams a reality.
Betty originally needed more straight forward help in the sense that her original contact form wasn’t sending properly. After digging in deeper it became clear that she needed her content reorganized and streamlined. She needed more sections with regard to her background and her work and she needed to more clearly describe the process of getting a book published.
One of the key features of the new site are the interactive flipbooks that allows a user to feel like they are reading her material. This pulls some of her books content in a method that feels like you are reading a real book. With this and an updated color scheme the site reaches out to a different kind of user and helps them navigate the space quickly and engagingly.
One last aspect of the project was taking and curating new photography throughout the site. We scheduled a time for Betty and some of her clients to come together to visually highlight what it was like to work with her. We also got to get cover photos and photos of the breadth of her work for the site and social media.