The Craft Beer Cellar is a beer bar, bottle shop, and growler station located just south of the Grand Rapids Heartside neighborhood. The folks at CBC aren’t snobs — they’re beer geeks. They care about beer and want you to care about it, too, with weekly events for beer education, tastings, and more.
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We wanted to mimic the fun, relaxed atmosphere of the Craft Beer Cellar on their website. With that in mind, we created a soft color palette with earth tones, rough sketches of beer bottles, and illustrations of sprigs of wheat. No pretense, just good ol’ fashioned beer and fun. We also integrated Untappd, so they could keep their draft list up to date with reviews and descriptions.