Bench & Field is a nutrition-centric pet food company that sells its products both online and at Trader Joe’s nationwide. Started in 1926, Bench & Field uses healthy, natural ingredients and is a staple in many discerning pet owners’ pantries.
Retaining some of their classic branding elements, the Bench & Field website is both retro and modern. We used their red, green, and yellow branding colors to guide users’ eyes through the site. Unique elements such as a rotating “Free Shipping” call to action help the site’s marketing messages to pop.
Along with a beautifully designed website, Bench & Field now offers the ability to choose which subscription option the customer would like. Whether it be renewed every week or every other month, your pet food is now ordered on your schedule.
Featuring custom vector artwork tailored to match Bench & Field’s branding, the new Bench & Field website captures their branding messages. An easy-to-navigate, aesthetically pleasing website, we consider the Bench & Field website project a success.