Bench & Field is a nutrition-centric pet food company that sells it products both online and at Trader Joe’s nation wide. Started in 1926, Bench & Field uses healthy, natural ingredients.
Retaining some of their classic branding elements, the Bench & Field website is both retro and modern. We used their red, green, and yellow branding colors to guide users’ eyes through the site. Unique elements such as a rotating “Free Shipping” call to action help the site’s marketing messages to pop.
Featuring custom vector artwork tailored to match Bench & Field’s branding, the new Bench & Field website captures their branding messages. An easy-to-navigate, aesthetically pleasing website, we consider the Bench & Field website project a success.