Craig Clark is the owner of Clark Communications. Craig has 20 years of professional public relations and marketing experience in both corporate, nonprofit and agency settings. Craig has used this balanced experience to find a variety of creative and intelligent ways to communicate the right message for his firm’s clients.
Craig needed a clean and minimalist approach to highlight his wide skillset and client base. Using a calming color palette of blues and grays the site simplifies each type of content into easy to navigate categories.
“I was curious about how Sparrow’s name and logo was everywhere.”
“For me, the lightbulb went off while I was part-time at Sparrow Hospital in Lansing. I was attending Michigan State University and had to do a job shadow. I was curious about how Sparrow’s name and logo was everywhere. I was told that all comes through Corporate Communications. I met with the VP and fell in love with the idea of helping connect a healthcare organization to its key audiences via PR channels.”