Learn about the CurlyProcess

our adaptive approach

We know that creating your brand – building your website – finding your visual voice can feel daunting… BUT the CurlyCrew is here to help you get the tools and resources you need to create your brand – build you an awesome website – and help you find your visual voice.

Keep scrolling to dive deeper into our adaptive approach!

How we implement

our adaptive approach

Our website design and buildout is a structured and systematic process. The CurlyCrew process allows you to gradually improve your decisions and practices by learning from the outcomes of decisions made at previous stages in the project.

Our adaptive approach flexes with the project as the concept of your website gets more definite, ultimately boosting your value. We use this approach to ensure that the final launched website feels authentic and representative of your brand.

1. Strategy

5 Hours: Planning + Laying The Groundwork

A website or brand is only as useful as the thought, time, and effort put into planning and laying the groundwork. We take the time to understand exactly what you want and need.

2. Design

10 Hours: Homepage Design

Layout design is the harmony between the content and visual elements on a website page. We play Tetris with the layout until everything fits together nicely.

3. Content Editing

10 Hours: Content Editing For UX Goals

You know your business better than anyone. But writing clear, concise, and compelling content, is something we pride ourselves on. We take your thoughts, current content, and a dash of creativity to organize your messaging intuitively into pages with an understandable sitemap.

4. Revisions

5 Hours: Revisions + Revisions

Website design is a layered and involving process. We often cycle through a few iterations, remaining flexible to get it just right. This is a natural part of the creative process and one that we encourage you to have a voice in.

5. Website Buildout

30 Hours: Website Development

This is when things really start moving along! The CurlyCrew will build out sections and pages of your website, and give you the opportunity to give feedback and leave edits to ensure that the end results shows your visual voice and fills your needs.

6. Functionality

10 Hours: Testing & Development

During the development phase, changes are being made to the code, plugins, and other behind-the-scenes website elements. We test everything on the backend to make sure it all functions as it should.

7. Training

5 Hours: Training

We want you to be confident with making changes on your website! We will create guides to show you how to edit images, change text, create blog posts and any other thing you may need to edit down the road - because after all, it is YOUR website.

8. Debug & Launch

5 Hours: Launching Your Website!!!

Launching a website isn’t quite as easy as pushing a button and walking away. We make final edits, tie up loose ends to make sure everything looks great so that you can be excited to show off your new website!

1. Strategy

5 Hours: Planning + Laying The Groundwork

A website or brand is only as useful as the thought, time, and effort put into planning and laying the groundwork. We take the time to understand exactly what you want and need.

2. Design

10 Hours: Homepage Design

Layout design is the harmony between the content and visual elements on a website page. We play Tetris with the layout until everything fits together nicely.

3. Content Editing

10 Hours: Content Editing For UX Goals

You know your business better than anyone. But writing clear, concise, and compelling content, is something we pride ourselves on. We take your thoughts, current content, and a dash of creativity to organize your messaging intuitively into pages with an understandable sitemap.

4. Revisions

5 Hours: Revisions + Revisions

Website design is a layered and involving process. We often cycle through a few iterations, remaining flexible to get it just right. This is a natural part of the creative process and one that we encourage you to have a voice in.

5. Website Buildout

30 Hours: Website Development

This is when things really start moving along! The CurlyCrew will build out sections and pages of your website, and give you the opportunity to give feedback and leave edits to ensure that the end results shows your visual voice and fills your needs.

6. Functionality

10 Hours: Testing & Development

During the development phase, changes are being made to the code, plugins, and other behind-the-scenes website elements. We test everything on the backend to make sure it all functions as it should.

7. Training

5 Hours: Training

We want you to be confident with making changes on your website! We will create guides to show you how to edit images, change text, create blog posts and any other thing you may need to edit down the road - because after all, it is YOUR website.

8. Debug & Launch

5 Hours: Launching Your Website!!!

Launching a website isn’t quite as easy as pushing a button and walking away. We make final edits, tie up loose ends to make sure everything looks great so that you can be excited to show off your new website!

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Yay! We are SO excited to partner with you on your project!

So you might be asking yourself, what’s next…? Glad you asked! Before jumping into the deep end, we would love to know more about you – your company – and your vision! Click here to start with our Project Questionnaire >

We totally get it!

And we are here to answer any questions you may have. Click here to Start a Conversation >