Madcap Coffee is a modern cafe serving carefully roasted small batch coffee in Grand Rapids, MI. The Madcap website was created in partnership with Conduit Studio, a premier Grand Rapids marketing and design firm with clients that include Amway, ArtPrize, Kendall College of Art & Design, and Steelcase.
The Madcap website was tailored to Conduit’s design specifications, and included an extensive range of functionality. Madcap Coffee offers subscription-based coffees that charge users on a monthly basis. The website features filterable categories, interactive animations, and background colors that change to match each different coffee’s branding.
Wholesale users were a huge part of the Madcap website. Madcap works with many wholesale distributers who purchase their product at a lower rate. We developed the online experience to easily handle discounted purchasing from wholesale user accounts.